11/14/24 - Marketing for Libraries11/14/24 1:00pm - 2:00pm
Free for A-State Employees
In this lecture, you will be taught how to market your library to send positive messages, advocate, promote, and engage with your audience. This lecture is for librarians and library staff of any type (public, academic, etc.) that are responsible for or involved with promoting the library via social media and other engagement tools. Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows users to be served better, but also opens the door for libraries to engage directly and advocate.