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Marketing & Advertising: Home

Available resources through the library concerning Marketing & Advertising.

Marketing & Advertising Resource Guide

There are many resources available to you through the Dean B. Ellis Library. This guide is intended to help you find both print and online marketing resources. Please note: this guide is only a starting point for your research, it is not meant to be a comprehensive list of resources If you need further assistance, please visit the Service Desk in the library or contact your librarian, Sherry Eskridge, at


         Search for articles, ebooks, journals, books, media and more with OneSearch:


     Book Icon   Search for books, dvds, journals and more with our Library Catalog Search:

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Scholarly and peer reviewed are your "academic" articles. These are the ones that deal directly with research, history, or theory. Most likely, your professor wants you to use these types of articles. These types of articles are written by scholars, experts in the field often associated with a university or an organization. Peer reviewed articles must also be approved by a group of scholars before being published to ensure that the research presented is factual and relevant. Not everyone can get peer reviewed.

Popular magazine articles are usually ones that you read for entertainment. These are usually the type of publications that you find at the grocery store checkout. Chances are if there's a celebrity on the cover, it's a popular magazine.

For a more in-depth look at the differences, please visit our Scholarly Journals guide.

Finding Books in the Dean B. Ellis Library

If you are unfamiliar with how to locate books using the library's online catalog, you can learn how by reading the LibGuide on using the Library Catalog.

All books in the library are arranged by subject using the Library of Congress classification system for call numbers and subject headings. The call number for market research begins with "HF". The basic breakdown is as follows:

HF5410 – 




Marketing; Distribution of Products

HF5419 –




Wholesale Trade

HF4528 – 




Retail Trade

HF5429.7 – 




Shopping Centers; Shopping Malls

HF5437 – 




Purchasing; Selling; Sales Personnel; Sales Executives

HF5446 – 




Canvassing; Peddling

HF5460 – 




Department Stores; Mail Order Business; Supermarkets; Convenience Stores

HF5801 – HF6182





The numbers that follow these beginning letters relate to the narrower scope of the item, for example HF5810 – HF6182 represent books about advertising within the general subject area of marketing. An example of a specific call number for a book entitled Controversies in Contemporary Advertising is HF5823 .S4854 2004.

Occasionally a totally different call number will appear. This means the item is about more than just marketing or advertising, and higher importance was given to the other subject when the call number was assigned.



Databases with green All Full Text or partially green Partial Full Text icons offer some level of free, full-text articles. In most cases, you must be affiliated with A-State to view the article or on the A-State campus. Some database offer a "pay-per-view" service where you can buy an article not available for free and have immediate access. If you do not need immediate access to the article, you may also request it through Interlibrary Loan for free. Articles requested through Interlibrary Loan can take 2-5 business days to come in, depending on the lending library. You can also digital scans from our physical collection through Digital Delivery.

To view all our Marketing databases, click here.

To view all our databases, click here.



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Marketing & Advertising covers a wide range of topics. If you're having trouble coming up with a topic, here are some keywords you can use that might help you get started:

  • Marketing
  • Consumers
  • Direct Marketing
  • Social Media
  • Retail Trade
  • Ethics
  • Industry
  • International Trade
  • Digital Marketing
  • Media Planning
  • Global Markets
  • Law
  • Management
  • Product Design
  • Branding
  • Price and Promotion
  • Price
  • Internet Advertising
  • Case Studies
  • Target Marketing

If you want to combine keywords, use the connector AND between terms:

Marketing AND consumers AND branding

You can learn more about connectors in our Boolean Searching guide.